Magic words list: How to add power to your texts

Standing out from the crowd of (advertising) texts is not easy. But there are many magic words that can give your content power and make your texts more attractive. We have some copywriting tips for you and a comprehensive list of magic words that you can use to spice up your content. A “magic words list” for more text power.

What defines a good text? How do I attract customers and how do I convince them with my content? Especially the writing of articles poses challenges for many. It is important to stand out from the crowd with effective writing so that text-driven marketing measures are successful. Finding the right words is not always easy. Surely you often ask yourself which word you should use and Whether a different term might have a better effect on your target group – in an email or in a blog post. We have put together a series of tips and a list of terms that you can use to give your texts that certain something. It is worth checking your texts for duplicate content before you publish them on your website. This way you can make sure that your texts are unique.

Tips and tricks for an attractive text – magic words and phrases

1. Readers love stories

“Imagine…”: Imagination is one of the most important factors when writing texts for your own website, newsletter or social media posts. With figurative language and sophisticated storytelling, you can immerse (potential) customers in your text and convince them almost at the same time. Because the human brain does not like to think abstractly. Texts that describe complex issues in stories are not only more likely to be read, but also ensure better understanding. For example, tell the story of an unnamed customer and show potential new customers what he or she has achieved with your help. If you want to be a bit more open-minded, you can of course also create a case study. But how do I spin an attractive story if my offer is not an exciting long-distance trip or a fancy new product? How can I communicate the most complex products in such a way that my customer understands me and contacts me? When it comes to storytelling, there are a lot of things to keep in mind, especially in the B2B sector.

2. Personal address generates appreciation

They are just two little words, the “you” or the name of your customer. But they have a decisive effect. Addressing them personally shows appreciation. Your (potential) customers feel addressed and in good hands. You may already have noticed this in the text. This strengthens sympathy for your company – and not least leads to greater success in marketing measures.

3. The value and benefit is in the foreground

Customers want a benefit or a value. Therefore, emphasize this specifically by including these two terms in your texts. Here is an example: “Our product is of double benefit to you: You can…”. But don’t use these two words too often. Instead, it is a good idea to resort to naming benefits and reasons.

4. Advantages and reasons help in the decision

The magic word here is “because”. Customers want to be convinced and are always looking for a reason for an action (or a purchase). The word “because” provides the reason and thus satisfies a fundamental need of us human beings. We are given the reason to do something. By the way, there was an experiment on the effect of the word “because” by Harvard psychologist Ellen Langer back in 1997. The astonishing finding: What was behind the “because” is not that important. Just the use of these seven letters is enough to convince better. Here you can find the study. You can also highlight advantages with a few magic words – or magic phrases. It is up to you to decide how you want to use them. However, the most important words you should consider are:

You can also show your customers that you want to prevent them from making mistakes by using the word “avoid” – “To avoid…”. Other terms you can use to show your (potential) customers that they will benefit are:

5. The power of choice

Here again, psychology comes into play. People like to be offered alternatives in their decision making: “What would you rather have? An all-in-one solution or are you looking more for a customizable technology stack?”. While it is said that if you have a choice, you’ll be spoiled for choice, but choice is a key selling factor in giving (potential) customers the feeling that “we listen to you and put your needs first”. The magic words are therefore joined by the “or”.

6. Emotions: Putting rationality in the background

Generating emotions is just as important as serving rationality. Emotional words are grasped more quickly than neutral terms and also remain in the memory for a longer time. Texts that use words such as “pleased,” “gladly,” “pleasant,” “friendly” and similar are automatically perceived better and internalized more by the reader than neutrally written content. In addition, aroused emotions often push rationality somewhat into the background. A decision can sometimes be made more quickly when emotions are involved. Think of impulsive buys. They are the best example of emotional decisions. Here we have a selection of emotional words for your texts:

7. Build up pressure – but moderately

Magic words consist of terms that build up a little pressure. These include, for example, “only”, “immediately” and “now”. They create speed in your text. This is because they shorten the linguistic offer and awaken the “hunting instinct” in readers. The reader is told that there is a high demand and a short supply, so that the advertised product seems desirable. Use words like “today” or “exclusively” in contact with your customers to increase the pressure to act. Such terms are not least well suited to texting call-to-actions correctly. However, always use such words carefully and not in an inflationary manner. Otherwise, your text can have exactly the opposite effect: it will make readers feel uncomfortably pushed into a corner – and nobody likes that feeling. We have listed here which magic words are suitable for building up just a little bit of pressure:

8. Curiosity is in every person

Curiosity is an important decision driver. It forms a special part of emotions that can be favored by a text. The magic word or words that generate curiosity hold a promise for readers, who want to get to the bottom of it. For example, use words like “simple”, “amazing”, “incredible”, “exciting” or “secret” create arcs of tension in the text. It is even best to use such terms in the text introduction. This way you bring momentum into your text and encourage your readers to read on. These magic words create curiosity, for example:

9. Security – a primal need

You certainly want to gain the trust of your (potential) customers. For this, there are magic words as well that will help you take a small leap of faith. These include words like “reliability”, “guarantee” and “recommendation”. But also words like “precious”, “ideal”, “first-class” or “excellent” give your readers a sense of security regarding the advertised products and services. For example, combine safety-related words with real-life stories to authentically present the benefits of your product or service to your readers. Last but not least, you will improve the perception of your brands. Here we provide you with an overview of magic words that give security and help you to gain trust:

Use power words in a targeted way

So-called power words create an additional stimulus. They strengthen statements of the text and give it more expression. Power words include adjectives such as “amazing”, “surprising” and “important”. You will also find many power words in the sections listed above, as they can sometimes have special effects and guide a text or a section of text in a certain direction. As with all words, don’t use these adjectives too often, but only when they really fit (here you can see another power word). We have compiled a list of power words – excluding those already covered in the other sections – for you here:

Magic words list: Magic words are not the only important thing

Of course, magic words and phrases help you write more attractive texts. However, they are not everything you should consider when creating content. Paying attention to SEO aspects is equally essential. After all, your content should be found online by (potential) customers. Creating content with suitable SEO texts requires some adjustments in writing style.