Expert opinions: The most important shop system trends
Online retail is in a constant state of flux. That’s why we asked e-commerce experts what the most important shop system trends are. If you want to be successful in online retailing, you not only need the right idea, assertiveness and sales talent. If you don’t also have the right shop software, you will quickly …
Checklist: The right shop system
There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …
9 Tips for B2B SEO (Search Engine Optimization)
Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …
Project management communication: These tools help
Project management tools have become an indispensable part of the everyday life of many teams. No wonder: they are useful, provide transparency and accelerate the workflow. Communication between project participants is particularly important. In this article, you will learn which tools have which communication functions. You can download an overview. Manage successfully with project management …
Performance in e-commerce: higher sales in a matter of seconds
“Time is money” as the saying goes – and when it comes to the performance of online stores, this can be taken literally. In this case, it’s only seconds that determine the success or failure of a store in e-commerce. After all, customers on the Internet are impatient: if it takes too long to set …
These channels are best used by performance marketing agencies
Performance marketing is an ideal complement to sales and is becoming increasingly popular. Those who rely on a performance marketing agency should take a close look at whether it can also serve all channels that are to be included in the desired mix. For example, 93% are familiar with Google Ads, but only 2/3 can …
The 8 phases of the content marketing process
Content marketing is an important marketing component for not only reaching target groups, but also convincing them of the value of a company. But for this to succeed, marketers need content with added value. And if you want to create good content for your marketing, you should know the eight phases in the content marketing …
Social media monitoring: 4 arguments how to convince your boss
The larger the company, the slower the mills often grind. On the one hand, there are motivated employees who want to drive a topic forward; on the other hand, there are decision-makers who often oppose this with phrases such as “no budget”, “other projects” or “no time”. However, I have already explained in several articles …
Monitoring software: expert opinions on the most important functions and trends
What are the most important functions of monitoring solutions? How does monitoring pay off for companies? And how is the market developing? We asked the manufacturers of monitoring solutions. Experts estimate that 175 zettabytes (!) of data will be generated on the Internet every day in 2025. Today, almost four billion people are already using …
Algorithms for the personalized customer journey
Human attempts to evaluate data manually were doomed to failure from the very beginning. This can also be observed in online retailing at the moment: Until now, online retailers had the goal of collecting as much different customer data as possible in order to offer their customers personalized recommendations and individualized web stores. They have …