5 tips on how to optimize your online store with marketing automation
Marketing automation is being used in more and more online stores. Increasing sales is always the goal. Marketing automation tools help with this. They can automate processes in the store. Time savings and sales increases are the result. The following article shows how online stores use such tools in practice. A store operator must constantly …
KPI in content marketing – measuring success
As a sub-discipline of the entire marketing apparatus, content marketing is an integral part of modern communication strategies. No question about it. But how can success and failure, effort and return, profitability versus budget be determined and measured? We have compiled an overview of the most important metrics and KPIs in content marketing. Today’s customers …
The cost of KPI dashboards
Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help, because they bundle and visualize key figures. But how …
Content Hub – What is that really?
The fact that content marketing is a great thing is no secret to many companies. So they are busy producing, writing, designing and shooting. Over time, veritable mountains of content are created. It’s easy to lose track of it all. Companies therefore need a solution to collect and manage their content. What can help here …
Content Curation – What is it really?
“Content curation” has become one of the most popular and most important strategies in the field of social media and content marketing. However, in addition to the appropriate tools, you also need sufficient content and, above all, time. In this article, you’ll learn how to approach content curation, what you need to keep in mind, …
What is a content manager? Job description Content Manager
The profession of content manager has changed over the past few years. But what does a content manager actually do? Where does he work? And what qualifications should he or she have? This article will give you a detailed picture of the job of a content manager. Some professions are self-explanatory by their name. But …
Five features your CMS should have today
For most people, a provider’s website is now the first and also the most important touchpoint. They expect it not only to provide content that answers their questions, but increasingly also to offer the option of integrating interactive service offerings. If the first impression on the website is already convincing with an appealing and modern …
What costs can I aspect in the CMS sector?
When the functions of the content management system used are no longer sufficient, many companies think about a change. But what are the actual project costs for a CMS? In addition to the software costs, the implementation costs should also be considered. Often external service providers are on board. We have compiled for you, with …
Find the right partner for CMS implementation
The content management system (CMS) is at the heart of content distribution. When selecting a suitable solution, care should be taken accordingly. This also applies to the selection of a suitable service provider for the implementation. We will show you who specializes in which system for CMS implementation. Anyone who decides in favor of a …
What is Conversational Commerce?
You hear the term conversational commerce more and more often. Is it a new hype term or a real trend? What exactly does it mean? In this article, we provide answers to these questions and a definition of conversational commerce. Marketing managers have become more cautious when it comes to new buzzwords. Not every new …