Commerce
Whitepaper: Guide to PIM Software – Features, Functions, Selection and Implementation
Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …
These are the most important KPIs in E-Commerce
The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …
Ten tips: How do you find the right PIM system?
PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …
PIM systems: What should PIM software cost?
A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …
This is what B2B traders should consider when choosing their shop system
Digital trade between companies, also called B2B e-commerce, is THE growth area of the coming years. But even though the B2B sector can learn a lot from the e-commerce experiences of the end consumer trade: There are serious differences between B2B and B2C, which also affect the choice of shop system for the B2B shop, …
Expert opinions: The most important shop system trends
Online retail is in a constant state of flux. That’s why we asked e-commerce experts what the most important shop system trends are. If you want to be successful in online retailing, you not only need the right idea, assertiveness and sales talent. If you don’t also have the right shop software, you will quickly …
Checklist: The right shop system
There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …
Performance in e-commerce: higher sales in a matter of seconds
“Time is money” as the saying goes – and when it comes to the performance of online stores, this can be taken literally. In this case, it’s only seconds that determine the success or failure of a store in e-commerce. After all, customers on the Internet are impatient: if it takes too long to set …
Algorithms for the personalized customer journey
Human attempts to evaluate data manually were doomed to failure from the very beginning. This can also be observed in online retailing at the moment: Until now, online retailers had the goal of collecting as much different customer data as possible in order to offer their customers personalized recommendations and individualized web stores. They have …
What is Conversational Commerce?
You hear the term conversational commerce more and more often. Is it a new hype term or a real trend? What exactly does it mean? In this article, we provide answers to these questions and a definition of conversational commerce. Marketing managers have become more cautious when it comes to new buzzwords. Not every new …