General
The Metaverse – definition, meaning and business relevance
Virtual twins, new layers of reality, Second Life 2.0; what hides behind the metaverse highly praised by Facebook founder Marc Zuckerberg? The following article explains the status quo of the metaverse and ventures an attempt at classification. On the web and at resurgent physical events like SXSW 2022 in Austin, “industry insiders” are celebrating the …
Creating a case study – how to create a powerful marketing case study
Case studies are a popular marketing tool for convincing potential customers of the company’s products and services. But success of a case study depends to a large extent on how informative it is. We provide you with tips on how to create a powerful case study. A case study makes it comparatively easy for companies …
Content Marketing Trends 2023: These are the 8 central topics
At the end of the year, content planning for the coming year is on the agenda. But which topics are particularly relevant for marketers in 2023? And how can marketers specifically include them in their editorial plan? This article provides an overview of the most important content marketing trends in 2023. Content Marketing Trends – …
Whitepaper: Using AI successfully in PIM and DAM systems
Integrating artificial intelligence into business software promises greater efficiency and – in marketing – more accurate content. Especially in Product Information Management, AI can significantly relieve marketing teams. This is the case when AI is combined with a PIM system and, ideally, directly with a DAM system. We show you the potential AI has in …
6 content calendar strategies for more variance in the editorial plan
Creating relevant and interesting content remains a challenge – even in the coming year. An editorial plan template helps to define content for different channels over a longer period of time – and to adjust it early if necessary. But there are often gaps in the editorial plan. Filling them can cause resentment, because the …
Conversational commerce tips – how to succeed in digital customer dialogue
The concept of conversational commerce has gained importance in e-commerce. More and more customers are using chatbots to communicate with companies. But how do companies actually succeed in conversational commerce? We have compiled 5 conversational commerce tips for you. “Alexa – order me new toothbrush heads” – that’s how Jeff Bezos imagined the integration of …
What actually is a headless CMS?
More and more companies and administrators are choosing a headless CMS when selecting a suitable editorial or content management system. We explain what a headless CMS actually is and name the advantages and disadvantages of this “headless” CMS variant. The basic tasks of a content management system have actually hardly changed for years: Content production …
Online store concept: What you should pay attention to in your online store
The online store is the digital flagship of every e-commerce company. And in the meantime, it has also become of immense importance for stationary retailers. Especially during the pandemic, many retailers have realized how important the digital channel is for their business. However, today’s online store is about much more than just listed products and …
Call to Action Examples – Tips for your CTA Button
Call-to-action buttons are lead drivers in marketing – if they are well chosen and correctly placed. Especially during peak season in e-commerce, call-to-action buttons in marketing can increase conversion rates. But choosing the best CTAs is a challenge and the freestyle of every marketing team. But what should you look for in call-to-action buttons? And …
Christmas out of office note: 7 creative ideas with Christmas greetings
At Christmas time, the last vacation of the year usually arrives. And as with summer vacations (or absences in general), the question of the right absentee note for Christmas pops up. For the holiday, it can be a little more festive. We’ve put together ten out of office note ideas for the holidays for you. …