General
What should content marketing tools cost? – Factors and cost framework
Content marketing suites offer marketing teams, external agencies and freelancers a common work platform and are a central component of the content technology stack in the company. Traditionally, content marketing tools are characterized by a high level of functionality. And that can be pricy. But how much do they actually cost? We asked 15 providers …
Discovery Commerce – when products find customers
Social commerce is an enduring trend in marketing and e-commerce. But discovery commerce is even more important than searching for and recommending products via social media channels. It turns the interaction axis between customers and brands by 180 degrees. In this article, you will learn what exactly discovery commerce is, what advantages it has, and …
5 websites for free images
Everyday situations for content managers: You’ve written a great blog post, but still need the right cover image. Maybe you’re looking for the right visual for a social media post, but can’t create the photo yourself. Or you want to quickly spruce up a new landing page with an image. It’s not always worth buying …
Why lead management needs a business enabling platform today
Today, traditional lead purchasing often no longer brings companies as many new customers as they might expected. New approaches to winning customers are therefore important. In this article, we explain why companies can hardly do without a business enabling platform (BEP) for lead generation and lead management. Companies, especially in the software industry, generally continue …
Shop systems: 16 providers in comparison
The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …
Ideas for Christmas greetings – 20 examples
“Merry Christmas” and “We wish you a Merry Christmas and a Happy New Year” – these Christmas greetings are classic, but still quite plain and not very original. But especially at the end of the year, you should give your customers extra attention – for example, with small Christmas gifts. And above all with a …
Online store functions – these features should be offered by shop systems
Your own online store should provide customers with the best customer experience. To do this the underlying shop system needs a wide range of functions. We will show you which online store functions your shop system should cover so that you are well positioned for e-commerce now and in the future. For the frontend – …
CMS selection: Checklist for the right content management system
Companies are increasingly communicating on a variety of channels. In addition to the website, social media platforms and – in e-commerce – online stores and marketplaces are becoming more important. Online communication often relies on content management systems (CMS). But how do you actually find the right CMS for your business? Which requirements should you …
Digital Asset Management: Definition and Basics
Every company has countless digital assets at its disposal – in theory. Because it is often not so easy to find the right file for the respective project. The problem is that many digital assets are not stored centrally. Lengthy searches are inevitable. And that’s not all: Managing the media is also more difficult and …
BeReal – high growth, low use time
BeReal is currently a trending app. Downloads are increasing from month to month. But the download numbers themselves do not mean that BeReal is also used a lot. The time of use shows that downloads are high, but the daily use of the app is weaker. Is BeReal worthwhile as a new social media channel? …