Know-How
Ten tips: How do you find the right PIM system?
PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …
PIM systems: What should PIM software cost?
A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …
PIM System Definition – What is a PIM system and how does it work?
There are various solutions for data management. A more recent representative is the product information management system – a PIM system. This article provides you with a PIM system definition and explains what it is all about. There are countless data on products, which are essential for companies and customers in e-commerce. This makes it …
Promote webinars – 12 tips on how to attract participants
Of course, a webinar also needs participants. We show you how to promote webinars successful and fill the digital audience. You have organised the hardware, set up the webinar strategy and the schedule and presentation are in place. What’s missing now: participants. You have various channels at your disposal to draw attention to your webinar. …
Webinar Hardware: Producing successfully with the right equipment
Webinars are currently replacing trade fairs. One man’s sorrow is another man’s joy. While the fight for survival among trade fair constructors turns competitors into allies, original event visitors become digital exposition hosts overnight. And it doesn’t even take much. A little know-how, some technology; and your own online conference is ready. contentmanager.de summarises the …
How to create a webinar – The complete guide from schedule to didactics
Webinars are a major part of the modern digitized business world. This article explains how you can now create and conduct your own webinars on the basis of a strategy. The webinar strategy is ready. You have already determined which goals you want to achieve with your webinar. The roles have been determined. The content …
6 web design software trends that are more than just hype
There are always web design software trends that don’t last long or remain only a brief beacon in the design sky. But there are also trends that are more than just hype. Our expert provides an overview of the 6 most important developments we should get used to. Card Design First popularized by Pinterest, card …
This is what B2B traders should consider when choosing their shop system
Digital trade between companies, also called B2B e-commerce, is THE growth area of the coming years. But even though the B2B sector can learn a lot from the e-commerce experiences of the end consumer trade: There are serious differences between B2B and B2C, which also affect the choice of shop system for the B2B shop, …
Checklist: The right shop system
There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …
9 Tips for B2B SEO (Search Engine Optimization)
Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …