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CDP Software Comparison: 17 Providers for a Customer Data Platform
Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is right for your company? We compared 17 customer data platform providers …
Crownpeak Interview with CEO Jonah Paransky
The American company Crownpeak has been on the market as a software provider since 2001. With the acquisition of e-Spirit in 2021, it was also able to establish themselves as a serious player in Europe. Two thirds of its revenue is now generated on the European market and Crownpeak is one of the leading DXP …
24 Enterprise Content Management Systems in Comparison
This is already the fourth edition of the Content Management Systems Market Overview. In 2018, we compared 12 solutions; in 2019, we compared 14; and in 2023, we compared 24 enterprise content management systems. These solutions are compared in 11 categories and on the basis of 120 criteria. This makes it much easier for you …
ERP: 41 enterprise resource planning systems in comparison
If companies want to survive in the highly competitive marketplace, efficient and smooth business management is essential. This is where enterprise resource planning systems come into play. ERPs optimize business processes, integrate departments, automate workflows and enable faster decision-making. In our current market overview, we compared 41 ERP solutions. Within 16 categories and 263 criteria, …
Digital Asset Management Software: 31 Solutions in Comparison
Files are needed for countless processes in companies. But the challenge is finding the files you need. Digital management systems – DAM systems for short – help companies to put an end to the file clutter and to centrally store, enrich and play out digital assets. In our market overview, we have compared 31 digital …
Document management systems: 19 solutions in comparison
Nowadays, documents are processed digitally in companies. But the volume of digital data poses a major challenge for companies: They need to keep track of all information and documents. This is where document management systems come in. DMS offer companies the ability to retrieve, manage and store data easily and quickly. In our current market …
Create and publish content: Content tools should have these features
Content is often not created by just one person. Sometimes more or less large teams take care of it. But how can larger teams smoothly create content together and also publish it on different channels without errors occurring in the process? One possibility is content creation and distribution via content marketing tools. In this article, …
Magic words list: How to add power to your texts
Standing out from the crowd of (advertising) texts is not easy. But there are many magic words that can give your content power and make your texts more attractive. We have some copywriting tips for you and a comprehensive list of magic words that you can use to spice up your content. A “magic words …
Influencer marketing tools: 19 solutions in comparison
Companies are increasingly relying on influencer marketing to increase their reach. The key is good coordination of influencers on Instagram, TikTok, Facebook, YouTube and other channels. But it’s not always that easy. Influencer marketing tools therefore offer the possibility to better coordinate influencers and organize the entire influencer marketing. In our new market overview, we …
Metaverse marketing: challenges, potentials and tips for marketers
The metaverse is one of the most important trends in (content) marketing in 2023 because it opens up new potential for the marketing industry. As we noted in our introductory knowledge article on the metaverse, Bloomberg forecasts enormous growth potential for virtual platforms. And this already in the following one and a half year. However, …