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PIM System Definition – What is a PIM system and how does it work?
There are various solutions for data management. A more recent representative is the product information management system – a PIM system. This article provides you with a PIM system definition and explains what it is all about. There are countless data on products, which are essential for companies and customers in e-commerce. This makes it …
Promote webinars – 12 tips on how to attract participants
Of course, a webinar also needs participants. We show you how to promote webinars successful and fill the digital audience. You have organised the hardware, set up the webinar strategy and the schedule and presentation are in place. What’s missing now: participants. You have various channels at your disposal to draw attention to your webinar. …
How to create a webinar – The complete guide from schedule to didactics
Webinars are a major part of the modern digitized business world. This article explains how you can now create and conduct your own webinars on the basis of a strategy. The webinar strategy is ready. You have already determined which goals you want to achieve with your webinar. The roles have been determined. The content …
This is what B2B traders should consider when choosing their shop system
Digital trade between companies, also called B2B e-commerce, is THE growth area of the coming years. But even though the B2B sector can learn a lot from the e-commerce experiences of the end consumer trade: There are serious differences between B2B and B2C, which also affect the choice of shop system for the B2B shop, …
Expert opinions: The most important shop system trends
Online retail is in a constant state of flux. That’s why we asked e-commerce experts what the most important shop system trends are. If you want to be successful in online retailing, you not only need the right idea, assertiveness and sales talent. If you don’t also have the right shop software, you will quickly …
Checklist: The right shop system
There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …
9 Tips for B2B SEO (Search Engine Optimization)
Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …
Project management communication: These tools help
Project management tools have become an indispensable part of the everyday life of many teams. No wonder: they are useful, provide transparency and accelerate the workflow. Communication between project participants is particularly important. In this article, you will learn which tools have which communication functions. You can download an overview. Manage successfully with project management …