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Performance in e-commerce: higher sales in a matter of seconds
“Time is money” as the saying goes – and when it comes to the performance of online stores, this can be taken literally. In this case, it’s only seconds that determine the success or failure of a store in e-commerce. After all, customers on the Internet are impatient: if it takes too long to set …
These channels are best used by performance marketing agencies
Performance marketing is an ideal complement to sales and is becoming increasingly popular. Those who rely on a performance marketing agency should take a close look at whether it can also serve all channels that are to be included in the desired mix. For example, 93% are familiar with Google Ads, but only 2/3 can …
The 8 phases of the content marketing process
Content marketing is an important marketing component for not only reaching target groups, but also convincing them of the value of a company. But for this to succeed, marketers need content with added value. And if you want to create good content for your marketing, you should know the eight phases in the content marketing …
Social media monitoring: 4 arguments how to convince your boss
The larger the company, the slower the mills often grind. On the one hand, there are motivated employees who want to drive a topic forward; on the other hand, there are decision-makers who often oppose this with phrases such as “no budget”, “other projects” or “no time”. However, I have already explained in several articles …
Monitoring software: expert opinions on the most important functions and trends
What are the most important functions of monitoring solutions? How does monitoring pay off for companies? And how is the market developing? We asked the manufacturers of monitoring solutions. Experts estimate that 175 zettabytes (!) of data will be generated on the Internet every day in 2025. Today, almost four billion people are already using …
Algorithms for the personalized customer journey
Human attempts to evaluate data manually were doomed to failure from the very beginning. This can also be observed in online retailing at the moment: Until now, online retailers had the goal of collecting as much different customer data as possible in order to offer their customers personalized recommendations and individualized web stores. They have …
5 tips on how to optimize your online store with marketing automation
Marketing automation is being used in more and more online stores. Increasing sales is always the goal. Marketing automation tools help with this. They can automate processes in the store. Time savings and sales increases are the result. The following article shows how online stores use such tools in practice. A store operator must constantly …
KPI in content marketing – measuring success
As a sub-discipline of the entire marketing apparatus, content marketing is an integral part of modern communication strategies. No question about it. But how can success and failure, effort and return, profitability versus budget be determined and measured? We have compiled an overview of the most important metrics and KPIs in content marketing. Today’s customers …
The cost of KPI dashboards
Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help, because they bundle and visualize key figures. But how …
Content Hub – What is that really?
The fact that content marketing is a great thing is no secret to many companies. So they are busy producing, writing, designing and shooting. Over time, veritable mountains of content are created. It’s easy to lose track of it all. Companies therefore need a solution to collect and manage their content. What can help here …