Posts in category

Software Comparisons


Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …

We already published a newer version of the CDP software comparison. You can find the market overview here. Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve …

Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …

Events are increasingly taking place virtually. The basis for a successful virtual event is the software. In our market overview, we have compared 13 solutions. A summary of the comparison is available for download. By clicking on the download button you agree that your company e-mail address and your company name may be transmitted to …

Installment payments are becoming increasingly popular as a payment option in e-commerce – among customers and online retailers alike. For some, it means greater financial flexibility when shopping online, and for others it means higher shopping baskets, more sales and more satisfied customers. There are now numerous providers who offer installment payment as a service …

The success of projects in companies stands and falls with how they are managed. This project management software comparison is designed to help you find the right project management tool. We have compared 19 software solutions. A summary of the comparison is available for download.  By clicking on the download button, you agree that your …

In our Social Media Monitoring Tools Comparison 2021, we have compared 8 providers for you based on 157 criteria. You can download the summary of the software comparison as a PDF free of charge.  In 2025, the amount of data will reach the number of 163 zetabytes, says a study by IDG and Seagate. This …

Customer management is essential for companies to survive. Customer data is just as relevant as a clear workflow. Large companies in particular therefore already use customer relationship management (CRM) systems. However, smaller companies also benefit from the use of customer management software. But which CRM tools are suitable for your company? In our CRM comparison, …

SEO stands for search engine optimization and is a basic discipline of content marketing. In our market overview we compare the different providers of SEO software tools on performance and offer. The editorial SEO tools comparison is available for download at the end of the article.     In times of digital transformation and the …

The success of projects in companies stands and falls with how they are managed. This project management software comparison is designed to help you find the right project management tool. We have compared 19 software solutions. A summary of the comparison is available for download.  More and more projects, less and less overview? The new …