Marketing & Technology
Checklist: The right shop system
There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …
9 Tips for B2B SEO (Search Engine Optimization)
Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …
Project management communication: These tools help
Project management tools have become an indispensable part of the everyday life of many teams. No wonder: they are useful, provide transparency and accelerate the workflow. Communication between project participants is particularly important. In this article, you will learn which tools have which communication functions. You can download an overview. Manage successfully with project management …
Performance in e-commerce: higher sales in a matter of seconds
“Time is money” as the saying goes – and when it comes to the performance of online stores, this can be taken literally. In this case, it’s only seconds that determine the success or failure of a store in e-commerce. After all, customers on the Internet are impatient: if it takes too long to set …
These channels are best used by performance marketing agencies
Performance marketing is an ideal complement to sales and is becoming increasingly popular. Those who rely on a performance marketing agency should take a close look at whether it can also serve all channels that are to be included in the desired mix. For example, 93% are familiar with Google Ads, but only 2/3 can …
The 8 phases of the content marketing process
Content marketing is an important marketing component for not only reaching target groups, but also convincing them of the value of a company. But for this to succeed, marketers need content with added value. And if you want to create good content for your marketing, you should know the eight phases in the content marketing …
