Marketing & Technology
Online store concept: What you should pay attention to in your online store
The online store is the digital flagship of every e-commerce company. And in the meantime, it has also become of immense importance for stationary retailers. Especially during the pandemic, many retailers have realized how important the digital channel is for their business. However, today’s online store is about much more than just listed products and …
Call to Action Examples – Tips for your CTA Button
Call-to-action buttons are lead drivers in marketing – if they are well chosen and correctly placed. Especially during peak season in e-commerce, call-to-action buttons in marketing can increase conversion rates. But choosing the best CTAs is a challenge and the freestyle of every marketing team. But what should you look for in call-to-action buttons? And …
Christmas out of office note: 7 creative ideas with Christmas greetings
At Christmas time, the last vacation of the year usually arrives. And as with summer vacations (or absences in general), the question of the right absentee note for Christmas pops up. For the holiday, it can be a little more festive. We’ve put together ten out of office note ideas for the holidays for you. …
What should content marketing tools cost? – Factors and cost framework
Content marketing suites offer marketing teams, external agencies and freelancers a common work platform and are a central component of the content technology stack in the company. Traditionally, content marketing tools are characterized by a high level of functionality. And that can be pricy. But how much do they actually cost? We asked 15 providers …
Discovery Commerce – when products find customers
Social commerce is an enduring trend in marketing and e-commerce. But discovery commerce is even more important than searching for and recommending products via social media channels. It turns the interaction axis between customers and brands by 180 degrees. In this article, you will learn what exactly discovery commerce is, what advantages it has, and …
5 websites for free images
Everyday situations for content managers: You’ve written a great blog post, but still need the right cover image. Maybe you’re looking for the right visual for a social media post, but can’t create the photo yourself. Or you want to quickly spruce up a new landing page with an image. It’s not always worth buying …
