content marketing
Create and publish content: Content tools should have these features
Content is often not created by just one person. Sometimes more or less large teams take care of it. But how can larger teams smoothly create content together and also publish it on different channels without errors occurring in the process? One possibility is content creation and distribution via content marketing tools. In this article, …
Content Marketing Trends 2023: These are the 8 central topics
At the end of the year, content planning for the coming year is on the agenda. But which topics are particularly relevant for marketers in 2023? And how can marketers specifically include them in their editorial plan? This article provides an overview of the most important content marketing trends in 2023. Content Marketing Trends – …
6 content calendar strategies for more variance in the editorial plan
Creating relevant and interesting content remains a challenge – even in the coming year. An editorial plan template helps to define content for different channels over a longer period of time – and to adjust it early if necessary. But there are often gaps in the editorial plan. Filling them can cause resentment, because the …
15 Content marketing tools in comparison 2022
After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …
The Content Briefing: Structure and Content for Content Creators
There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …