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Shop systems: 16 providers in comparison
The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …
Text Automation Software: Comparison of 11 providers
The work of editors and copywriters in marketing is becoming more and more extensive. They have to create more content for increasingly diverse output channels. This is driving up the necessary time and personnel resources and thus the costs in marketing. At the same time, simple, standardizable content in particular can be created automatically. Text …
Product Information Management: 22 PIM systems in comparison
Anyone who sells goods is usually not limited to one channel. Whether via the web store, social media or the retail store – Product Information Management systems help to manage the necessary product data centrally in one place and to display it appropriately for the respective channels. We have compared 22 of the so-called PIM …
Web Analytics Tools Comparison: 9 Software Providers for your Web Analytics
Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …
CDP Software Comparison: 13 Providers for a Customer Data Platform
We already published a newer version of the CDP software comparison. You can find the market overview here. Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve …
Marketing automation tools: 23 providers in comparison
Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …
Installment payments in e-commerce – The big comparison of providers
Installment payments are becoming increasingly popular as a payment option in e-commerce – among customers and online retailers alike. For some, it means greater financial flexibility when shopping online, and for others it means higher shopping baskets, more sales and more satisfied customers. There are now numerous providers who offer installment payment as a service …